December 2018 marked the end of the Fall Semester’s Marketing Research
project between RWU students and the Riverzedge Arts center. The
Community Partnership Center (CPC) has been partnered with Riverzedge
Woonsocket since 2014. You can read more about Riverzedge, and the
project background, in our previous blog post. The project involved studying
the best survey methods, writing well-constructed questions, and analyzing
data in Excel tables.
Constructing the Perfect Survey
What does it take to make the perfect survey? That is the question that RWU
students set out to solve over the course of the Fall 2018 Semester. Students
met with the Riverzedge students at the beginning of the semester to learn
about the previous survey. The purpose was to learn first-hand why the
students struggled so much with the previous survey. Issues, such as its
length and convolutedly worded questions, were raised almost immediately.
Students were then put at the helm of the class to rebuild and revitalize the
student satisfaction survey.
Presentations & Professionalism
One of the best parts of a CPC class, is that students get to experience
hands-on work with real world clients. Throughout the fall semesters,
students gave three presentations to Riverzedge managers. A pilot test in
November saw RWU and Riverzedge students working together to learn how
the survey was coming along and how students responded to the various
new questions.
2019 and Onwards
The project concluded in December as RWU students presented their final
survey, along with a spreadsheet and appendix of data analysis -- which a
smaller group of Roger Williams students had been compiling in order to
present the coordinators of Riverzedge with tangible insights from the
previous survey. RWU and the CPC will continue their partnership with
Riverzedge within the upcoming year, so keep an eye on our blog for more
updates on this ever-evolving project!
To learn more about Riverzedge Arts, visit their website here
To learn more about how you can sign up for CPC classes, click here.
written by: Adam Kelly
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